If your picture looks strange, don’t be scared to quickly convert it online or on an editing tool like Canva Instagram Size Guide Table When you upload your image for an Instagram post, the platform will automatically scale down the resolution to a size that’s smaller than the original image. This includes videos, Reels, Stories, and normal posts on your feed.Īnd don’t worry about the resolution. Portrait is the best Instagram image size because it looks great on all different content variations on the app. When in doubt, stick with vertical images, meaning Portrait (1080px x 1350px). Since Carousel posts are still posted on your main feed, the sizes remain the same as a normal post, namely:Ĭarousel posts will have an icon in the top right-hand corner, as shown above. Users are always curious to see more, and will happily swipe through a set of pictures. These pictures appear one by one, with the user swiping left and right to switch between the pictures or videos.Ĭarousel posts are great if you want to increase your engagement. Instagram Carousel posts are posted on your normal feed, but include up to 10 pictures or videos. The black lines are similar to those on modern TVs, which also have a 16:9 aspect ratio. Usually, when you post a landscape photo, there will be black lines above and below the image.Īs you can see from the above post, the picture was taken in landscape. You can use any of these sizes when posting an image, depending on what your image looks like.įor the most part, you’ll either see square or portrait photos on Instagram, with landscape used the least. Instagram feed posts are usually pictures with captions and hashtags that you post on your main feed.Īs previously discussed, for normal Instagram posts, you’ll be given three options, namely: Now that we have a clear idea of the different ratios and image sizes, let’s take a look at the optimal sizes for each of the different types of posts on Instagram. This can play a crucial role in growing your Instagram account. However, the images they display on the desktop and in the Instagram app are smaller than the original size uploaded.ĭue to their size, portrait images are more eye-catching, and users are more likely to notice them, thus increasing your chances of getting engagement. You have the option to save your original images in Instagram Settings in case you need them for another project. Instagram also stores different sizes of photos and videos you share. If your image is smaller than 320 pixels, they enlarge it, and if it’s wider than 1080 pixels, it’s cropped. Then it’s either cropped or enlarged to fit. What if Instagram doesn’t support the aspect ratio of the image in your Instagram post? Thus, your brand can take up more physical space if you use portrait orientation. The reason for this is that portrait photos take up more space on the mobile screen. Otherwise, Instagram might crop your images. As a result, the aspect ratio is 1:1.įor the best results, make sure that your images have this aspect ratio. The optimized image size for photos is 1080px by 1080px. Instagram Square Photo RatioĮven though users have the option to use portrait and landscape photos, square photos are still popular among Instagram users. Here are the ideal image sizes for each of these types of Instagram pictures. The portrait size is especially useful since a lot of selfies and portrait photos on your mobile will be in this aspect ratio already. Instagram started off with square photos only and added the other two options in 2015 with the rise of users using the platform on their mobile phones. This has changed quite a bit since the inception of Instagram originally. These orientations give you the flexibility to upload a wide range of photos. Instagram allows you to upload square, horizontal, or vertical images. Instagram allows you to upload images with a width between 320 pixels and 1080 pixels. Like the aspect ratio, the first number represents the width, while the second represents the height. Size, on the other hand, is the number of pixels that make up your image or video’s height and width. The first digit is the width, while the second is the height. It's represented in the form of a ratio - for example, 1:2. The ratio is measured by a picture’s width and height. The most important things that you need to consider when posting images on Instagram are the size and aspect ratios. What is the Ideal Instagram Image Size Ratio?
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